It is clearly imperative that entrepreneurs be extremely careful with how they spend their time to make sure each and every day is as productive as it possibly can be. However what that entails isn’t true or the same for every single person. Everyone is different and to be able to get the job done, you must know yourself. Steve Tobak, Author and Managing Partner of Investor Consulting, explains that there are no quick fixes for personal productivity, but offers 7 rules to ensure you’re getting things done your way:
Rule 1: Focus on your goals and priorities.
If you’re not clear what your goals are, you have no chance of achieving them. Yogi Berra once said, “If you don’t know where you’re going, you might not get there.” He was a master of the understatement. Goals are big things you want to achieve with your life. Priorities are things you have to get done either to help you achieve your goals, pay the bills, or keep your family safe and comfortable. You must focus on your goals and priorities. And unless you’re the head of manufacturing at Toyota, productivity should not be one of them.
Rule 2: Know yourself.
Yahoo! CEO and former Google executive Marissa Mayer is a famously insane workaholic who says she averages 90-hour weeks packed with 60 meetings. She once said that avoiding burnout is about “knowing yourself well enough to know what it is you’re giving up that makes you resentful” and “finding your rhythm.” That’s what enables her to work so hard. Same here. I know what I need, and I make sure I get it.
Rule 3: Always get the job done.
I’ve always had a powerful work ethic that guides my decisions on what is and is not OK to do. I’m a reasonably smart, effective, and hard-working guy by nature, but when I’m paid to do a job, my priority is always to get it done and do it better than anyone on earth.
Rule 4: Love your work.
If you enjoy your work, long hours come easily. You can work tirelessly for extended periods of time on long-term projects without feeling like you’re missing out on something. And there’s nothing wrong with making it as fun as you can. On nice days, I work outdoors. If I’ve got a tight deadline, I’ll have a second cappuccino to provide a boost. If I’m working at night, I have a glass of wine or two. Work shouldn’t be painful. Make it easy on yourself.
Rule 5: Be flexible, adaptive, and creative.
One of the great misconceptions about entrepreneurialism is that you’re your own boss. Wrong. We serve our customers, our investors, and, in a way, our employees. Those are your stakeholders. And if you’re always there for them by being flexible, adaptive, and creative— by having a “sure, no problem” attitude even when you have no idea how you’re going to do something—they’ll reciprocate and cut you some slack when you need it.
Rule 6: Work when you have to, not when you don’t.
I’ve commuted across the country, taking weekly red-eye flights for more than a year. I’ve gotten on a plane, flown to Tokyo for a dinner meeting with an important customer, and flown right back that night. That just comes with the territory. But I only work hard when I have to, not when I don’t. As long as you do what you need to do when it counts, you can take time off and screw around when it doesn’t.
Rule 7: Take care of yourself.
This is the part that seems to confuse people. They think that by managing every nanosecond of their time, they’ll maintain some bizarre sort of balance. They gobble down fast-food meals, stress out, lose sleep, and run themselves into the ground in the name of productivity. That’s just nuts. You should be able to eat right, sleep right, get exercise, and take good care of yourself without stressing over how much you got done before breakfast. Burned-out stress monsters aren’t healthy. I doubt if they’re very productive, either.”